Objective
US lending company needed qualified leads for mortgage and lease buyout services through Facebook Ads.
Strategy
- Built 2 Facebook Ad lead generation campaigns (lending + lease buyout)
- Structured targeting for high-intent financial seekers
- Facebook Pixel and Conversion API for accurate lead tracking
- Optimized bids and audiences daily
Results
45
Total leads across both accounts
100/100
Meta Opportunity Score on BOTH accounts
$7.98
CPL on lending campaign
$11.21
CPL on lease buyout campaign
Active campaigns still generating leads.
