Objective
Drive direct website sales at the lowest possible cost per purchase using product-specific offers.
Strategy
- Ran 2 separate conversion campaigns optimized for website purchases: a Tote Bag low-budget test and a T-shirt volume campaign
- Focused on clear product visuals, limited-time offers, and direct "Shop Now" CTAs
- Targeted high-intent buyers using retargeting and lookalike strategies
- Used dynamic creatives to test image/copy variations
- Actively monitored cost-per-purchase and scaled only when cost stayed under $1
Results
121
Total website purchases
$0.71
Avg cost per purchase
28
Tote Bag purchases at $0.32 each, $9.01 total spend
93
T-shirt purchases at $0.82 each, $76.68 total spend
