Objective
Maximize Eid orders through a message-driven campaign targeting Bangladeshi women who prefer placing orders via Facebook Messenger.
Strategy
- Designed 7 ad sets targeting high-intent audience segments including Lookalike (3s Video Viewers), Instagram Engaged Audience, April Website/Buyer Audience, Lookalike (365 Days Engagement), Advantage+ Audience, and test sets
- Created 37 unique ad creatives with Eid-themed visuals and captions
- Focused entirely on message-based conversions, the most effective funnel for Bangladeshi women shoppers
- Daily optimization checks, adjusting creative and spend based on cost per result
Execution
Campaign visuals emphasized urgency ("Order before Eid!"), collection previews, and conversational CTAs. The top-performing ad set was Advantage Audience with 3,190 message conversions at $0.04/message. Lookalike (365 Days) and Instagram Engaged Audience also delivered strong returns under $0.05/message.
Every ad creative was designed around the Eid shopping window. We tested different product angles, lifestyle shots, and text overlays. The ones that worked best were simple product images with clear pricing and a direct message CTA. We adjusted budgets daily, moving spend away from ad sets that were not performing and doubling down on the ones that were.
