Objective
Drive Eid orders via Facebook messaging, targeting Bangladeshi women who prefer to confirm purchases through direct chat.
Strategy
- Ran a Message Campaign focused on direct order conversion via Facebook Messenger
- Created 4 ad sets: Advantage Audience, Page Engaged Audience, Lookalike (3s Video Viewers), Lookalike (365-day Engagement)
- 16 different ad creatives tested with varied visuals, hooks, and CTA styles
- A/B testing and tracked performance by cost-per-result, reach, and impressions
Execution
This campaign focused on high-intent audience behavior typical in Bangladesh where orders are placed over messages rather than website checkout. Each creative emphasized Eid timing, design clarity, and message-based ordering. The best-performing ad set was Lookalike (3s Video Viewers) at 151K reach and $0.02 per message.
All four ad sets stayed below $0.04 cost per result. The total spend was $135.49 for 225,566 reach and 591,208 impressions. This campaign ran alongside the larger Eid ul Adha campaign and served as a focused test on message conversion efficiency with a smaller creative set.
