Objective
Overcome the lowest sales season (August-September) and boost outlet sales through a creative campaign that stood out from the generic discount ads flooding the market.
Strategy
- Identified the problem: outlet sales dropped sharply in August-September despite stable online performance
- Competitors were all pushing similar 25% discount ads, leading to ad fatigue
- Instead of another plain offer post, built an entertainment-first reel
- Downloaded a trending video from Zack D Films
- Added a Bangla voiceover using Eleven Labs to localize the content
- Inserted the 25% discount offer in the final 5 seconds with urgency (valid till September 1st)
Execution
- Published the reel on Wardrobe By Syra's official page
- The video blended humor, surprise, and urgency, making it highly shareable
- Discount CTA was short and deadline-driven, prompting immediate outlet visits
- Monitored real-time performance and tracked sales impact over the 2-day period (31st Aug - 1st Sept)
Results
333,110
Total views
96%
Audience from non-followers
2,284
Total interactions
80+
Comments
15s
Average watch time
40,000 Tk
Additional outlet sales in 2 days
1,368+
"Haha" reactions
