SEO
From Zero Organic Traffic to Page 1 in Three Months
What it actually took to rank a Singapore medical clinic — the order the work happened in, why healthcare SEO has a higher bar, and realistic timelines for everyone else.
Messenger Ads
Why Click-to-Messenger Still Beats Conversion Ads in Bangladesh
12,813 conversations on $576 of spend. Why conversational objectives outperform website conversion campaigns in F-commerce markets — and the four cases where they don't.
Meta Ads
How I Cut a Cost Per Lead From $86 to $3.91
A US hair clinic on a $50/day budget, 35 campaigns, and a 95% reduction. The actual order I changed things in, including the two rounds that made performance worse.
Follow along
More often, and shorter, on LinkedIn.
I post what I'm seeing in live accounts between longer pieces here — campaign screenshots, things that broke, and what I'd do differently.
Follow on LinkedIn →