45
Total leads across both accounts
100/100
Meta Opportunity Score on BOTH accounts
$7.98
CPL on lending campaign
$11.21
CPL on lease buyout campaign
Objective
US lending company needed qualified leads for mortgage and lease buyout services through Facebook Ads.
Strategy
- Built 2 Facebook Ad lead generation campaigns (lending + lease buyout)
- Structured targeting for high-intent financial seekers
- Facebook Pixel and Conversion API for accurate lead tracking
- Optimized bids and audiences daily
Active campaigns still generating leads.
This figure is one row in the Facebook Ads cost per lead benchmark, alongside the other accounts it sits next to.
What the numbers show
Two campaigns for the same client, same operator, same method, and a $3.23 gap between them: $7.98 for lending and $11.21 for lease buyout. That gap is the interesting part. Lease buyout is a narrower, more specific intent than general lending, so the addressable audience is smaller and the auction is thinner. The cost difference is a property of the offer, not of the execution.
Both accounts hit 100/100 on Meta's Opportunity Score, which is a measure of setup completeness rather than of results. It says the tracking, structure and creative volume were configured the way Meta wants; it does not say the campaign was profitable.
What I'd flag
This client is anonymous, which means you're taking the figures on trust in a way you don't have to with the named accounts on this site. Spend isn't disclosed either, so cost per lead here can't be checked against a total the way the Tombizmerch numbers can.
Financial services is also a Meta Special Ad Category, which restricts targeting options considerably. Anyone comparing these figures to an unrestricted vertical is not comparing like with like.
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