I'm a freelance Meta Ads and SEO specialist. Since 2020 I've managed more than $250,000 in ad spend across 40+ accounts for businesses in the United States, Canada and Singapore. You work with me directly. There is no agency layer and no account manager.
Meta Ads Management
Facebook and Instagram lead generation and e-commerce campaigns. Targeting, creative testing, Conversions API, and daily optimisation. Best documented result: cost per lead from $86 to $3.91.
Click-to-Messenger Ads
Conversational campaigns that open a chat instead of a checkout. My highest-volume channel: 12,813 conversations for $576.51, about four cents each.
SEO Consulting
Technical fixes, Google Business Profile work, and content that ranks, across industries. Documented: zero to Page 1 in three months, and #1 for a national insurance term.
Also available
These sit alongside the three above rather than replacing them. They do not have case studies on this site yet, so take the descriptions at face value and ask me for specifics.
Social Media Marketing
Organic social alongside the paid work: what gets posted, how often, and replying to the people it brings in. Most useful when ads are already bringing attention and the profile a visitor checks next is empty.
Integrations & Plugins
Getting your tools to talk to each other: CRM and form connections, conversion events passed back correctly, and the plugins a site needs to keep working. This is usually what is actually broken when reporting and reality disagree.
Virtual Assistants
Ongoing help with the repetitive work behind campaigns: inbox, scheduling, data entry and routine reporting, so the hours go to the work that needs judgement.
How engagements work
Two shapes, and I'll tell you which one fits after the audit.
- Monthly retainer: ongoing campaign management or SEO. I run the account, you get the reporting. Month to month; no long lock-in, because if the numbers aren't moving you shouldn't be stuck.
- One-off project: an audit, a tracking rebuild, a campaign launch, or a fixed-scope content plan. Priced per project.
Ad spend is separate and always paid by you, directly to Meta. It never passes through me, and I don't take a percentage of it. That model quietly rewards spending more rather than spending better.
What's included
- Account audit before anything else, including tracking verification
- Campaign structure, audience strategy and budget allocation
- Creative direction and testing: I brief and iterate on creative, working with your assets or your designer
- Pixel and Conversions API setup with event deduplication
- Reporting you can actually read, including the months that go badly
What's not included
- Ad spend
- Design and video production: I direct creative, I don't produce it
- Guaranteed rankings or guaranteed lead volume. Anyone offering those is selling you something else.
Proof, not promises
Every number on this site comes from an account I managed, and every case study shows the reporting behind it. Start with the case studies if you want the evidence before the sales pitch.
Common questions
What do you charge?
Ongoing management is a monthly retainer; audits and one-off work are project-priced. I quote after the free audit rather than before, because a price given without seeing the account is a guess. Ad spend is always separate and paid by you directly to Meta.
Is there a minimum ad spend?
Not a hard one, but below roughly $1,000 a month the maths gets difficult: a small budget can't generate enough conversion events for Meta's delivery system to learn, which is exactly the trap most struggling accounts are in. If your budget is under that, an audit or a one-off setup is usually better value than a retainer.
Do you work with agencies or only direct clients?
Both. I've run campaigns as a consultant inside other agencies' client work as well as directly for business owners.
How long before I see results?
Paid campaigns produce signal within days and meaningful optimisation within four to six weeks, because you're buying traffic immediately. SEO is slower: local map-pack movement can show in 30 to 90 days, competitive organic rankings usually take four to six months.
What if you can't help?
I'll say so at the audit stage. It costs me an hour and saves us both a bad engagement.
Not sure which of these you need?
That's what the audit is for. Send me the site or the ad account and I'll tell you where the biggest gap is.
Get a free audit