Freelance SEO consultant for small businesses.

I'm an independent SEO consultant. That means one person reads your Search Console, decides what to change, and makes the change. No junior running the account while a senior name sits on the contract, and no monthly report written by someone who has never opened your site.

What an SEO consultant actually does

Most of the value is not in writing more. It is in deciding what to fix, in what order, and knowing when to stop. A typical engagement covers four things.

Technical SEO

Whether Google can crawl, render and index the site at all, and how fast it loads for the person waiting. Indexability, site structure, internal linking, Core Web Vitals, and schema markup that describes what each page actually is. This is unglamorous and it gates everything else. A site with a crawl problem cannot be fixed with content.

Local SEO and the Google Business Profile

If customers search near you, most of your visibility runs through the Business Profile rather than the website. Google describes local ranking as relevance, distance and prominence. You cannot change how far a searcher is from you, so the work is the other two: complete profile, correct primary category, name, address and phone consistent everywhere they appear, service list filled in, and a steady flow of reviews rather than a burst once a year.

Content that answers the search

One page per service, not one page listing every service. Each covering what it is, who it suits, what happens, and roughly what it costs. Cost is the question people most want answered and the one businesses most often dodge, which is exactly why answering it wins the click.

Measurement before changes

Search Console and Analytics configured before anything moves, so improvement can be attributed rather than claimed. If you cannot tell which change produced the result, you are paying for someone's confidence, not their work.

SEO services for small businesses

Small budgets fail at SEO for a predictable reason: the money goes to content before the foundations are fixed, so the content lands on a site Google cannot read properly. Then twelve months pass and there is nothing to show.

What works at small scale is narrower and duller. Fix indexation. Fix the Business Profile. Build the five or six pages that match how your customers actually search, with the practitioner or owner named on them. Then read Search Console and go after the queries where you already rank 8th to 15th, because those are the cheapest wins on the board. Anything already nearly ranking is worth more than a new page about a term you have never appeared for.

I work across industries. The order of operations does not change; the queries do.

E-commerce SEO

Ecommerce SEO is usually a structural problem rather than a content one. Product and category pages have their own failure modes: thin descriptions duplicated from the manufacturer, faceted navigation generating thousands of near-identical URLs, and category pages that rank for nothing because they carry fifty products and forty words. The work is usually consolidation rather than expansion, and it pairs with paid, since the same product feed and the same audience data serve both.

International SEO

I work with clients in the United States, Canada and Singapore, and the SEO case studies on this site are from two different countries. Cross-market work brings problems a single-country site never hits: which market a page should target, whether to separate by country at all, and how to avoid two versions of a page competing with each other. The Singapore clinic and the Canadian fintech below are both examples.

The order the work happens in

Month one: foundations and the Business Profile

Technical fixes, indexability, mobile rendering, speed, schema. Business Profile completed properly, name/address/phone made consistent, measurement configured. Nothing here is visible to a visitor, and it is the month that decides whether the next two work.

Month two: pages that match how people search

One page per service, credentials on the page, pricing answered rather than dodged. Written for the question, not for a keyword density target.

Month three: reviews, citations, iteration

By now Search Console has enough data to show which queries you appear for but do not win: impressions without clicks, positions in the 8 to 15 range. Those are the cheapest wins available, because the page already nearly ranks.

Why trust signals decide more rankings than people think

Anything touching health, money or safety sits in what Google calls "Your Money or Your Life" territory, where its guidance weights experience, expertise, authoritativeness and trust especially heavily. In practice the things a search engineer calls trust signals are the same things a hesitant customer looks for: real names with real credentials, a verifiable address, clear scope, and content attributed to someone qualified. Publishing more blog posts does not substitute for any of it, which is the most common and most expensive mistake I see.

Longer write-up of the method: Ranking a medical clinic on Page 1 in three months.